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Inception is formulated with animal protein first to serve your feline companion's needs. Your feline is a carnivore first, omnivore second and they thrive with good animal protein in their diet. At Inception Pet Foods they ensure the first two ingredients are animal protein. Inception Turkey & Herring recipe for cats is formulated to meet the nutritional levels established by the Association of American Feed Control Officials Cat Food Nutrient Profiles for all life stages.